Privacy Policy

Simply Delicious, Inc. dba Bobo’s Oat Bars (“Company”) is committed to protecting your privacy.  We prepared this Privacy Policy to describe our practices regarding the personal information we collect from users of our website, located at and their use of our related services.  By submitting information through our website or through our related services, you agree to the terms of this Privacy Policy and you expressly consent to the processing of your information in accordance with this Privacy Policy.

If you are viewing our site to sign up as a wholesaler or partner (“Customer”), on sign-up or account creation you will be requested to enter into an agreement with Company (“Agreement”).  That Agreement may contain additional privacy disclosures and obligations.  If there is any conflict between the Agreement and this Privacy Policy, the Agreement prevails.

Please read this Privacy Policy carefully to understand our views and practices regarding your personal information and how we will treat it.  By visiting this site and any related services, you are freely accepting and consenting to the practices in this Privacy Policy.  You may withdraw your consent at any time and for any reason with effect to future data processing by contacting use at the address listed below in the section titled “We Welcome your Feedback”.  Without your consent, Company will use personal information, only insofar as such processing is permitted by applicable law or where such processing is necessary for compliance with a legal obligation to which Company is subject. 

Bobo's Collect Different Types of Information

  • When you place an order or sign up for an account, we ask for your name, e-mail and mailing addresses, credit card number and expiration date and the phone number of your shipping address. We (or our third party providers) need this information to process and fulfill your orders, and to notify you of your order status.
  • We also retain information that you post or store through your account and/or on our website, including without limitation, shopping cart contents.  Company may offer public discussion forums and bulletin boards.  Please note that information that you disclose in these public forums become public.  Use caution in disclosing any personal information. 
  • If you exchange any messages through our site, we may store those as well. 
  • If you purchase anything through our site, we or online partners may collect your credit card or payment information.
  • If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply, and any information that you submit to us, such as a resume.  We may also retain any messages you send through the service, and may collect information you post to the service.
  • When you request reminder services, we ask for your e-mail address. Then we forward any information you request to your e-mail account.
  • When you enter one of our  promotions, we may ask for your name, phone number, e-mail and mailing addresses. We use this information to administer the promotion and notify you if you win and for other purposes outlined in the official rules.
  • We may make use of "cookies" (a small piece of information your browser stores on our behalf) to remember your registration information when you return to our site and keep track of your shopping cart. We respect your right to view these services and you may opt out of cookies if you wish. Upon visiting our website, you will see a prompt at the bottom of your screen - click the "Preferences" button to choose your cookie preferences. If you have opted-in to cookie usage, we may, on occasion, use cookies to deliver content and services from us specific to your interests via third-party companies. These third-parties are prohibited from sharing that information with anyone other than us. You may opt out of these interest-based ads. The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. 
  • We  collect information about how you use and interact with the site, including what pages you visit and how long you stay on certain pages.
  • If you allow us access to your friends list, your friends' user IDs, and your connection to those friends, may be used and stored to make your experience more social, and to allow you to invite your friends to use our site as well as provide you with updates if and when your friends sign up with us.  You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to the service. You may also unlink your third party account from the service by adjusting your settings on the third party service.
  • We may also collect precise location information in order to provide you with a list of businesses close to your location and further enhance your experience.
  • We do not respond to browser-based "do not track" signals. Currently we do not have any third party sites who push content to our site. We use Google Analytics on our site. Google Analytics is a web analytics service provided by Google. Google Analytics uses cookies to collect anonymous traffic data to help use analyze how users use the website. The information generated by a cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the site, compiling reports on site activity for us and providing other services relating to site activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes described in this policy. If you have concerns relating to the usage of Google Analytics, it is possible to block Google Analytics by installing a plug-in to your browser. A plug-in for the most common browsers can be found here:
  • We may receive information about you from other sources like telephone or fax, from friends who refer you to us, or otherwise.  We may add this information to the information we have already collected from you via our website or otherwise. 
  • We do not intentionally gather information about visitors who are under the age of 18. You should not use our site if you are under 18.
  • Lastly, we may collect personal information that is necessary for our legitimate interests, which will be disclosed to you at the time of collection. Company will use this information for the purposes of which it was collected. 

We Use and Share Your Information Carefully

  • We may share your information with our third party partners in connection with order processing, fulfillment and support.  For example, we may share your information with our third party credit card processors.
  • We  contract with other companies to provide certain services for us including: shipping, email distribution, market research, name and address verification, promotions management and payment processing. We provide these companies with only the information they need to perform their services for us and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited from using this information for their own marketing purposes
  • If you have provided us with an e-mail address, we may use it occasionally to notify you about important changes to our web sites, new products or services, or special offers. We may also send your promotional communications about our products or products or services you may be interested in. If you prefer not to receive these updates, we respect your wishes and you may opt-out of such communications. Make sure to let us know if you have given us more than one e-mail account.
  • We also use your information to facilitate the creation of and secure your account on our network; identify you as a user in our system; provide improved administration of our website and services; improve the quality of experience when you interact with our website and services; send you administrative e-mail notifications; and to respond to your inquiries related to employment opportunities or other requests.
  • We may create de-identified data records from information by excluding information (such as your name) that make the data personally identifiable to you.  We use this de-identified data to analyze request and usage patterns so that we may enhance the content of our services and improve site navigation.  We also use it to provide you with improved services, we may use aggregated pools of data (without personal identifiers) for research and commercial purposes.
  • We  own this data, and reserve the right to use and disclose de-identified data to third party companies for any purpose in our discretion. 
  • If you provide feedback on any of our services to us, we may use such feedback for any purpose, provided we will not associate such feedback with your information.  We will collect any information contained in such communication and will treat the information in such communication in accordance with this Privacy Policy.
  • Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, “Affiliates”), we may in the future.  We may share some or all of your information with these Affiliates, in which case we will require our Affiliates to honor this Privacy Policy.  If another company acquires our company or our assets, that company will possess the information collected by it and us and will assume the rights and obligations regarding your information as described in this Privacy Policy.
  • Regardless of any choices you make regarding your information (as described below), We may disclose information if it believes in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us or (b) protect or defend the rights or property of us or users of the services and site.
  • We may also provide aggregate statistics about our sales, traffic patterns, and related site information to reputable third parties, but these statistics do not include any information that is identifiable to you.
  • We may also use and share your information to fulfil other legitimate purposes permitted by applicable law.

We Take Measures Designed to Protect Your Information

  • In order to place your orders and access your account information, you will need to sign in to our secure server. The Secure Sockets Layer (SSL) software encrypts all the information you provide before it is sent to us.
  • All customer information within our systems is protected by measures designed to protect against unauthorized access.
  • We do not sell or trade your personal information to advertisers, marketers, or anyone else without your consent.
  • We will not release any information on you to anyone without your consent, except as authorized in this policy.
  • We provide a high level of security for our computer systems, databases, and networks designed to protect all customer information in our systems.
  • Our provision of a link to any other website or location is for your convenience and does not signify our endorsement of such other website or location or its contents.  When you click on such a link, you will leave our site and go to another site.  During this process, another entity may collect information from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content.  Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of data after you click on links to such outside websites.

Retention of your Personal Information. 

Company retains your personal information:

  • For so long as your account is active or as needed to provide you with services or to fulfill our contractual obligations;
  • As necessary to comply with our legal obligations, resolve disputes, and enforce our agreements; and
  • For so long as is necessary for the purposes for which we collected such personal information.

We Respect Your Preferences

Company has implemented the following procedure that you may use to access, correct, or delete your personal information, or choose how your information is used:

  • You may have a right, in accordance with applicable laws, to access, update, correct, and in some cases requests deletion of the personal information that we hold about you. When updating your personal information, we may ask you to verify your identity before we can act on your request.  Any access request will be subject to the relevant fee, if any, to meet our costs in providing you with details of the information we hold about you.  We will comply with your request as soon as reasonably practicable and in accordance with applicable laws.  We may need to retain certain information for recordkeeping purposes, as required under applicable legal obligations, or to complete any transactions that you began prior to requesting such change or access.
  • If you wish to stop receiving email marketing communications from Company, please contact us at the address listed below or clicking the “Unsubscribe” in any marketing communications. If you opt out, we may still send you non-promotional communications, such as those about your account or to facilitate orders that you have made.

Company reserves the right, at any time, to modify this Privacy Policy.  If we make revisions that change the way we collect, use, or share personal information, we will post those changes in this Privacy Policy.  You should review this Privacy Policy periodically so that you keep up to date on our most current policies and practices.  We will note the effective date of the latest version of our Privacy Policy at the end of this Privacy Policy.  

Please note that at all times you are responsible for updating your information to provide us with your most current e-mail address. In any event, changes to this Privacy Policy may affect our use of information that you provided us prior to our notification to you of the changes. Continued use of our website, or services, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

Notice to Residents of the European Economic Area. 

In accordance with applicable data protection laws, you may have the right to request: access to, rectification, and erasure of your personal information; restriction of processing of personal information; objecting to certain processing of personal information; and the right to data portability.  Where any processing of personal information is solely dependent upon your consent, you have the right to withdraw such consent at any time (For example, we suggest by using the any unsubscribe link contained in an applicable marketing message, or, emailing us at the  details below).  Where you believe that we have not processed your personal information in accordance with applicable data protection laws, you may lodge a complaint with the respective supervisory authority or data protection regulator.  The provision of personal information by you will be for contractual, marketing, or analytical purposes as referred to in this Privacy Policy.  If we do not have access to such personal information from you, then we will not be able to undertake certain Services for you.  We may withhold information where the search for that information would require disproportionate effort or have a disproportionate effect to, for example, the cost of providing the information, the time it would take to retrieve the data, or how difficult it may be to obtain the information requested.  To exercise your rights under these provisions, please contact us at the details below.  When we receive your requests, we may ask you to verify your identity before we can act on your request. 

International Operations.

Company is based, and this website is hosted, in the United States of America.  If you are from a country outside of the United States of America with laws governing data collection, use, and disclosure that may differ from U.S. law and you provide personal information to Company, please note that any personal information that you provide to Company may be transferred to the United States of America.  By providing your personal information, you hereby specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein or in any terms and conditions related to the use of and access to the website.

We Welcome Your Feedback

We value your business and any concerns you have are important to us. If you have further questions about your privacy, please e-mail us at or contact us at the following address or phone number:

Simply Delicious, Inc. dba Bobo’s Oat Bars

4501 Viking Way 

Loveland, CO 80538 USA

If Company needs, or is required, to contact you concerning any event that involves information about you, we may do so by email, telephone, or mail. 

If you believe that we have not adhered to this Policy, please contact us by e-mail at  We will do our best to address your concerns.  If you feel that your complaint has been addressed incompletely, we invite you to let us know for further investigation.  If you and Company are unable to reach a resolution to the dispute, you and Company will settle the dispute exclusively under the rules of the American Arbitration Association ( as set forth in the Terms of Use.

Last Updated: February 9, 2023