Sales Director-Alternate Channels

Position Title: Sales Director-Alternate Channels

Compensation and Benefits:

  • Salary range is $110,000-$120,000
  • Benefits include bonus potential, health, dental and vision insurance, 401k with 4% company match, equity shares, sick and vacation leave

Position Summary:  The Director Alternate Channels is a key leadership position for the company and is accountable for driving growth within Alternate Channels at Bobo’s. The director is responsible for ensuring gross & net margin goals are met while building the strength of the Bobo’s brand. This position requires a highly motivated individual with strong professional sales skills, acumen, interpersonal skills, and the ability to partner with internal and external stakeholders. Candidate must have a strong track record of success in building emerging brands across multiple channels, be able to work in a team environment, and be passionate about meeting stretch objectives with a high sense of urgency.

Duties & Responsibilities:

  • Responsible for developing channel strategies and calling on multiple channels of trade to include but not limited to Food Service, Specialty, Military, Emerging Channels
  • Responsible for managing multiple brokers as an enabler to development across channels
  • Develop and execute strategic plans to achieve/ exceed sales targets and to expand the company’s customer base through new and expanded distribution opportunities.
  • Collaborate with internal and external partners to maximize trade allocation and ensure the appropriate customer programing is in place to support and sustain business development.
  • Understand data analysis and possess the ability to identify and communicate retailer specific opportunities
  • Comprehend category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic direction of accounts
  • Proven ability to articulate the distinct aspects of products and category opportunities and position them against competitors through proposals and excellent presentation skills
  • Proven ability to close key account opportunities.
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
  • Represent organization at trade exhibitions and events
  • Experience successfully collaborating and partnering with brokers, distributors and retailers
  • Develop, train and ensure adherence to defined sales process

Supervisory Responsibilities: Manage our broker partners in applicable channels.


  • Bachelor’s Degree: business and marketing majors preferred
  • Minimum of 7 years of experience in calling on Food Service Accounts; must have intimate knowledge & successful experience working with DOT, Aramark, Food Buy
  • Experience developing channels which are new to a brand
  • Natural Foods and emerging brand experience preferred
  • Experience working at HQ level with Military, Mass & Club a plus
  • Possess key functional understanding across Food Service, trade management and category management
  • Prior experience with brand development and systems to support aggressive business growth
  • Experience working with cross functional teams such as marketing, finance, operations.
  • Key leadership characteristics: integrity, leadership/drive for results, collaborative, flexible, strong communicator
  • Excellent listening, negotiation, verbal and written communications skills
  • Candidate must be a proficient user in POWERPOINT, EXCEL, OUTLOOK and SPINS/Nielsen.
  • Candidate must be proficient and comfortable on virtual platforms such as Zoom & Microsoft Teams
  • Hardworking, persistent, and dependable.
  • Positive and enthusiastic

Language/Mathematical/Reasoning Ability:

  • Ability to formulate account strategies and execute against company goals
  • Highly analytic, ability to manage trade and P&L for responsibility
  • Ability to work independently as well as with a team
  • Professional demeanor in working with coworkers, distributors, retail reps and consumers
  • Strong customer service, interpersonal and communication skills (both written and oral)
  • Creative presentation/public speaking and premium selling skills are a must
  • Innovation and creativity in approaching accounts and expanding business

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, stand, use hands to grasp and handle objects; reach with hands and arms; and talk or hear. The employee is occasionally required to walk; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include looking at a computer screen and ability to adjust focus. The employee is required to travel, drive a motor vehicle, and communicate using telephone and email. 

Travel Required:

  • Must be willing and able to travel if and when the industry reopens customer meetings, trade shows, general company travel
  • May include travel to Bobo’s HQ locations in Colorado

Resume Submission:  All candidates with relevant experience please submit resume and cover letter to Please put “Director Alternate Channels” in the subject line of email. Thanks!